Crisis Management for Health Care Executives

Registration

Schedule:

Monday, December 7, 2020

2PM EASTERN

(2:00 ET)

Duration: 90 minutes

  • $35 for Member
  • $90 for Non-member

Already Registered?

Refer to confirmation e-mail for connection instructions.

Summary

Since it takes a lifetime to build a reputation and only seconds to destroy it, in a split second, senior living leaders can find themselves in a position where they need to know how to manage a crisis situation. With the rampant use of social media, that threat has grown exponentially. Within moments, your news can easily 'go viral.' This webinar will focus on a highly-strategic approach to communicating during a wide variety of situations, offering methods for establishing and maintaining 'control of the message,' enabling you to move your message forward or mount a defense against a sudden onslaught from traditional or social media. The webinar will also include a reference to COVID-19.

Objectives:

  • Learn and understand the use of the 'Damage Control Playbook,' which are practical and actionable activities designed to blunt, avoid and/or mitigate crisis situations
  • Know how to establish and maintain 'control of the message'
  • Understand what reporters expect and what is expected of them
  • Know what to do when supervisors, attorneys and PIO's insist on a strict 'no comment'


Presenters

Bruce Hennes
Chief Executive Officer - Hennes Communications
Bruce Hennes, B.A., Political Science, York University, Toronto, Ontario, Canada, Chief Executive Officer, Hennes CommunicationsBruce Hennes is CEO of Hennes Communications, one of the few firms in N. America focused exclusively on crisis...More

Program Agenda

2 pm - program begins
3 pm - question & answer
3:30 pm - program adjourns

How To Attend

Join the live program from your office, home, or hotel room using a computer with high speed internet. You may ask questions, participate in surveys, and post comments from your computer during the program. Please note that credit (if available) is only provided to registered attendees participating at their own computer and phone. Simple instructions with a link to the program will be sent when you register and again the day before the webinar.


Credit

If applicable, you may obtain credit in multiple jurisdictions simultaneously for this program (see pending/approved list below). Registrants in jurisdictions not listed below will receive a Certificate of Attendance/Completion that may or may not meet credit requirements in other jurisdictions. Where applicable, credit will be only awarded to a paid registrant attending the live program at their own computer and phone.

 Click on jurisdiction for specific details  


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Registration

Schedule:

Monday, December 7, 2020

2PM EASTERN

(2:00 ET)

Duration: 90 minutes

  • $35 for Member
  • $90 for Non-member

Already Registered?

Refer to confirmation e-mail for connection instructions.

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