Communication Strategies, Tactics and Skills to Improve Business Outcomes

The development and enhancement of interpersonal Communication skills can dramatically improve business outcomes across disciplines. Well-formed strategic objectives can inform tactics that support a cohesive approach to customer engagement, which supports the organizational mission. This session will discuss short and long-term goal setting which aligns with ethical and effective communication strategies. Specific communication techniques will be addressed which can foster more effective conversations among internal, as well as external customer groups. While many of these communication devices originate from Professional Selling, their application in other settings can also impact business outcomes.

Key Learning Objectives

• Participants will understand the relationship of long-term and short-term strategies, and tactics
• Participants will understand how and why effective communication strategies are oriented towards long-term objectives
• Participants will understand the importance of gaining feedback during the conversation, and learn communication devices that can assist in gaining feedback, including active listening, effective questions, and trial closes
• Participants will learn effective methods for objection handling, securing commitment, and other crucial business communication skills