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On-demand Webinars/Programs

Aligning Palliative Care Marketing and Quality

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Date Published

August 25, 2020


Ohio Health Care Association


Assisted Living, Home Care, Hospice, Skilled Nursing


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This webinar will focus on positioning and promoting palliative care effectively to help build relationships earlier in the continuum of care -- which also can impact quality metrics including transitions of care, patient conversion rates and HH/CAHPS scores. Details include communicating palliative care outcomes data that align with referrer goals. The overall goal of is to educate providers of palliative care about positioning and marketing their services in ways that improve their own quality metrics while supporting their referrers' quality goals. Palliative care is still widely misunderstood, even among physicians and other referral sources. Research by Center to Advance Palliative Care shows that many physicians don't distinguish between palliative care and hospice care -- contributing to undesirable referral patterns to both service lines.


  • Participants will be able to evaluate their current brand and positioning for optimal opportunities in implementing palliative care
  • Participants will be able to define the role of palliative care in their agency’s quality measures and align the language of messaging to support their quality goals
  • Participants will be able to create marketing and messaging strategies to position palliative care as contributing to referrers’ goals and evaluations

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Stan Massey
Lead Consultant & Chief Branding Officer - Transcend Strategy Group

Stan Massey, BA, is lead consultant for Transcend Strategy Group. For the past 18 years, Stan has been developing effective... Read More

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Program Titles and Supporting Materials

This program contains the following components:

Video Presentation
Slide deck copy
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If applicable, you may obtain credit in multiple jurisdictions simultaneously for this program (see pending/approved list below). If electing credit for this program, registrants in jurisdictions not listed below will receive a Certificate of Completion that may or may not meet credit requirements in other jurisdictions. Where applicable, credit will be only awarded to a paid registrant completing all the requirements of the program as determined by the selected accreditation authority.

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How to Attend

Join the self-paced program from your office, home, or hotel room using a computer and high speed internet connection. You may start and stop the program at your convenience, continue where you left off, and review supporting materials as often as you like. Please note: Internet Explorer is no longer a supported browser. We recommend using Google Chrome, Mozilla Firefox or Safari for best results.

Technical Requirements
You may access this course on a computer or mobile device with high speed internet (iPhones require iOS 10 or higher). Recommended browsers are Google Chrome or Mozilla Firefox.

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