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Sell Me! A marketing boot camp for everyone

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Price

$35 for Member
$90 for Non-member

68 minutes
Date Published

September 17, 2020

Publisher

Ohio Health Care Association

Questions

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Summary

Participants will be prompted to think about their business in new ways – targeting audiences, gathering insights, creating differentiators, branding, and positioning the business - and then consider specific examples of promotional ideas to increase awareness and attract potential clients. Attend this event to find out:

  1. Who are key decision-makers – family, friends, others?
  2. Who are decision influencers – clergy, medical, legal, financial professionals, others?
  3. What are their thoughts about healthcare, in general?
  4. What are their current attitudes toward the business?
  5. What is the current public image of the business?
Finally, using all of these insights, we will review examples of ideas to promote a business, increasing awareness, and attracting potential clients. We will focus primarily on many low- or no-budget options:
  • Public relations
  • Promotion
  • Events
  • Social/Digital marketing

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Presenters

Melissa Fisher
Growth Strategist/Principal - F4Marketing LLC

There has been a youthful theme throughout Melissa’s career. From toys to tools, she has created brands focused on children... Read More

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Program Titles and Supporting Materials

This program contains the following components:

Video Presentation
Handout
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Credit

If applicable, you may obtain credit in multiple jurisdictions simultaneously for this program (see pending/approved list below). If electing credit for this program, registrants in jurisdictions not listed below will receive a Certificate of Completion that may or may not meet credit requirements in other jurisdictions. Where applicable, credit will be only awarded to a paid registrant completing all the requirements of the program as determined by the selected accreditation authority.

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How to Attend

Join the self-paced program from your office, home, or hotel room using a computer and high speed internet connection. You may start and stop the program at your convenience, continue where you left off, and review supporting materials as often as you like. Please note: Internet Explorer is no longer a supported browser. We recommend using Google Chrome, Mozilla Firefox or Safari for best results.

Technical Requirements
You may access this course on a computer or mobile device with high speed internet (iPhones require iOS 10 or higher). Recommended browsers are Google Chrome or Mozilla Firefox.

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SeminarWeb and Ohio Health Care Association programs are non-refundable.

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