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Rebuilding Census in Nursing Homes

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Date Published

November 12, 2020


Ohio Health Care Association


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COVID-19 delivered a severe blow to healthcare delivery – especially at skilled nursing facilities. A recent national survey revealed that many family healthcare decision makers have lost confidence in the ability of nursing homes to provide quality care safely for their loved ones. In fact, a majority say they prefer to care for their loved ones at home if they have that choice. This session will share research that defines the mental, emotional and practical barriers families are experiencing, with recommendations for how providers can overcome those obstacles. Discussions also will address concerns of referrers and how to strengthen relationships with them by evolving from a transactional mindset to becoming an indispensable partner in the continuum of care. Lastly, the session will apply this information to help participants build several essential elements to fuel their marketing and business development efforts going forward.


  • Understand and overcome resident/patient and family concerns
  • Strengthen referrer relationships
  • Build essential elements for business development and marketing

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Stan Massey
Lead Consultant & Chief Branding Officer - Transcend Strategy Group

Stan Massey, BA, is lead consultant for Transcend Strategy Group. For the past 18 years, Stan has been developing effective... Read More

Mardy Maki
Chief Strategist - Transcend Strategy Group

Mardy Maki, BA, is Chief Strategist for Transcend Strategy Group. Mardy brings clear thinking, focus and insights to... Read More

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Program Titles and Supporting Materials

This program contains the following components:

Video Presentation
Slide Deck Copy
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If applicable, you may obtain credit in multiple jurisdictions simultaneously for this program (see pending/approved list below). If electing credit for this program, registrants in jurisdictions not listed below will receive a Certificate of Completion that may or may not meet credit requirements in other jurisdictions. Where applicable, credit will be only awarded to a paid registrant completing all the requirements of the program as determined by the selected accreditation authority.

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How to Attend

Join the self-paced program from your office, home, or hotel room using a computer and high speed internet connection. You may start and stop the program at your convenience, continue where you left off, and review supporting materials as often as you like. Please note: Internet Explorer is no longer a supported browser. We recommend using Google Chrome, Mozilla Firefox or Safari for best results.

Technical Requirements
You may access this course on a computer or mobile device with high speed internet (iPhones require iOS 10 or higher). Recommended browsers are Google Chrome or Mozilla Firefox.

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