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On-demand Webinars/Programs

Crisis Management for Health Care Executives

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Date Published

December 7, 2020


Ohio Health Care Association


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Since it takes a lifetime to build a reputation and only seconds to destroy it, in a split second, senior living leaders can find themselves in a position where they need to know how to manage a crisis situation. With the rampant use of social media, that threat has grown exponentially. Within moments, your news can easily 'go viral.' This webinar will focus on a highly-strategic approach to communicating during a wide variety of situations, offering methods for establishing and maintaining 'control of the message,' enabling you to move your message forward or mount a defense against a sudden onslaught from traditional or social media. The webinar will also include a reference to COVID-19.


  • Learn and understand the use of the 'Damage Control Playbook,' which are practical and actionable activities designed to blunt, avoid and/or mitigate crisis situations
  • Know how to establish and maintain 'control of the message'
  • Understand what reporters expect and what is expected of them
  • Know what to do when supervisors, attorneys and PIO's insist on a strict 'no comment'

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Bruce Hennes
Chief Executive Officer - Hennes Communications

Bruce Hennes, B.A., Political Science, York University, Toronto, Ontario, Canada, Chief Executive Officer, Hennes... Read More

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Program Titles and Supporting Materials

This program contains the following components:

Video Presentation
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If applicable, you may obtain credit in multiple jurisdictions simultaneously for this program (see pending/approved list below). If electing credit for this program, registrants in jurisdictions not listed below will receive a Certificate of Completion that may or may not meet credit requirements in other jurisdictions. Where applicable, credit will be only awarded to a paid registrant completing all the requirements of the program as determined by the selected accreditation authority.

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How to Attend

Join the self-paced program from your office, home, or hotel room using a computer and high speed internet connection. You may start and stop the program at your convenience, continue where you left off, and review supporting materials as often as you like. Please note: Internet Explorer is no longer a supported browser. We recommend using Google Chrome, Mozilla Firefox or Safari for best results.

Technical Requirements
You may access this course on a computer or mobile device with high speed internet (iPhones require iOS 10 or higher). Recommended browsers are Google Chrome or Mozilla Firefox.

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