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On-demand Webinars/Programs

Supporting Family Caregivers

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Date Published

December 10, 2020


Ohio Health Care Association


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As Baby Boomers age and people prefer to stay at home during a serious illness, the nation is at the forefront of a growing family caregiver crisis. This session will share data about the growing demands on family caregivers as well as insight into what this audience values based on surveys of more than 20,000 family healthcare decision-makers. The discussion also will include how to craft messaging to appeal to family caregivers as well as case studies proving how prioritizing this audience can significantly increase the length of service for providers.


  • Better understand the growing demands on family caregivers, especially as fewer people are choosing professional healthcare careers
  • Apply insights of data gleaned from surveys of more than 20,000 family healthcare decision-makers to craft messaging that appeals to their needs and values
  • Create a blueprint for success based on case studies of providers who significantly increased census and length of service by targeting family caregivers

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Stan Massey
Lead Consultant & Chief Branding Officer - Transcend Strategy Group

Stan Massey, BA, is lead consultant for Transcend Strategy Group. For the past 18 years, Stan has been developing effective... Read More

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Program Titles and Supporting Materials

This program contains the following components:

Video Presentation
Slide Deck Copy
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If applicable, you may obtain credit in multiple jurisdictions simultaneously for this program (see pending/approved list below). If electing credit for this program, registrants in jurisdictions not listed below will receive a Certificate of Completion that may or may not meet credit requirements in other jurisdictions. Where applicable, credit will be only awarded to a paid registrant completing all the requirements of the program as determined by the selected accreditation authority.

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How to Attend

Join the self-paced program from your office, home, or hotel room using a computer and high speed internet connection. You may start and stop the program at your convenience, continue where you left off, and review supporting materials as often as you like. Please note: Internet Explorer is no longer a supported browser. We recommend using Google Chrome, Mozilla Firefox or Safari for best results.

Technical Requirements
You may access this course on a computer or mobile device with high speed internet (iPhones require iOS 10 or higher). Recommended browsers are Google Chrome or Mozilla Firefox.

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